Sports Media Watch
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Thrilling Ravens-Cowboys, Broncos-Rams, fall short of last year’s windows
The following article " Thrilling Ravens-Cowboys, Broncos-Rams, fall short of last year’s windows " originally appeared on Sports Media Watch . Two of the most entertaining NFL games of the young season could not quite measure up to the equivalent year-ago windows. Sunday’s NFL national window, featuring the Ravens-Cowboys International Series game from Brazil in 95% of markets, averaged 24.90 million viewers on CBS — down from last year’s Week 3 national window, which aired on […] Visit S...
On the Air: Tom Brady calls it as he sees it
The following article " On the Air: Tom Brady calls it as he sees it " originally appeared on Sports Media Watch . On the latest edition of "On the Air," Armand Broady discusses Tom Brady's increasingly blunt approach in the FOX broadcast booth. Visit Sports Media Watch for more sports media news and information.
SMW FAQ: A complete guide to NHL local broadcasts in 2026-27
The following article " SMW FAQ: A complete guide to NHL local broadcasts in 2026-27 " originally appeared on Sports Media Watch . When the NHL season begins Tuesday, viewers will know exactly where to go to watch games on national television. Local games are another story. The NHL faces the same local broadcast instability that has vexed Major League Baseball and the NBA. During the offseason, the NHL unveiled a centralized production hub providing support for local […] Visit Sports Media...
Barkley continues to say this year his last on TV
The following article " Barkley continues to say this year his last on TV " originally appeared on Sports Media Watch . Charles Barkley continues to describe his retirement after this season as a certainty. In a video publicized by Montgomery (Ala.) NBC affiliate WSFA Monday, Barkley said that he is “looking forward to this last year” and that he will “take a step back from public life” thereafter. Barkley: “I’m stepping back from public life after […] Visit Sports Media Watch for more spo...
“Thursday Night Football” hits another viewership mark in Week 3
The following article " “Thursday Night Football” hits another viewership mark in Week 3 " originally appeared on Sports Media Watch . “Thursday Night Football” hit a second-straight viewership high to start the season. The latest edition of NFL “Thursday Night Football” (Falcons-Packers) averaged 16.82 million viewers on Amazon Prime Video, a figure that includes local over-the-air simulcasts in the home markets — marking the most-watched Week 3 edition of “TNF” since Texans-Patriots on CBS...
How MLB Local Media has weathered the RSN storm
The following article " How MLB Local Media has weathered the RSN storm " originally appeared on Sports Media Watch . As the regional sports network model began to freefall, Major League Baseball tasked Billy Chambers to launch an in-house local media operation ahead of the 2023 season. Chambers, who had been consulting for the league during the preceding year, immediately hired three people to assist with the operation — Greg Pennell, Doug Johnson and Kendall […] Visit Sports Media Watch ...
News: MLB, NBA local broadcasts, Taylor McGregor and more
The following article " News: MLB, NBA local broadcasts, Taylor McGregor and more " originally appeared on Sports Media Watch . Most MLB national media rights deals would reportedly extend a year if at least 60 games are missed next season; several NBA teams make broadcast talent announcements; and Taylor McGregor is departing Marquee Sports Network and taking a full-time role with ESPN. Plus news on the Detroit Tigers, ESPN Radio, Michelle Beadle and Fox Sports […] Visit Sports Media Watc...
WNBA season is most-watched on ESPN networks
The following article " WNBA season is most-watched on ESPN networks " originally appeared on Sports Media Watch . The longest-tenured WNBA broadcaster had its most-watched season yet. Visit Sports Media Watch for more sports media news and information.
NFL Week 2 audience hits high, rebounding from Week 1
The following article " NFL Week 2 audience hits high, rebounding from Week 1 " originally appeared on Sports Media Watch . After a double-digit decline in Week 1, NFL viewership bounced back in Week 2 of the season — with the league’s schedule making much of the difference in both weeks. NFL game windows averaged 20.4 million viewers during Week 2 of the season, up 6% from last year and the highest average for the second […] Visit Sports Media Watch for more sports media news and informat...
MNF hits Week 2 high after replacing doubleheader with single game
The following article " MNF hits Week 2 high after replacing doubleheader with single game " originally appeared on Sports Media Watch . The decision to discontinue the “Monday Night Football” doubleheaders paid off immediately in Week 2 of the NFL season. Giants-Rams averaged 19.4 million viewers in the Week 2 edition of “Monday Night Football” on the ESPN family of networks, up 21% from Buccaneers-Texans last year, which aired in an earlier 7 PM ET window as […] Visit Sports Media Watch ...
News: NHL, Pistons-DAZN, UFL and more
The following article " News: NHL, Pistons-DAZN, UFL and more " originally appeared on Sports Media Watch . The NHL reaches a multiyear carriage agreement with Charter; the Detroit Pistons ink a streaming deal with DAZN; and the UFL is preparing to expand to 10 teams in 2028. Plus news on Chris Spatola, Paramount-WBD, Roku Channel and ESPN. NHL reaches multiyear carriage agreement with Charter The National Hockey League has reached a multiyear […] Visit Sports Media Watch for more sports m...
Usual suspects — Cowboys and Chiefs — top early NFL viewership
The following article " Usual suspects — Cowboys and Chiefs — top early NFL viewership " originally appeared on Sports Media Watch . Already this season, four of the five largest NFL audiences have been for games featuring the league’s two biggest draws, the Cowboys and Chiefs. Sunday’s Week 2 NFL national window (Commanders-Cowboys in most markets) averaged 27.21 million viewers on FOX, down from an Eagles-Chiefs Super Bowl rematch in the same week last year (33.8M), but […] Visit Sports ...
Led by Kiffin return, ABC/ESPN sweeps top five college football audiences of weekend
The following article " Led by Kiffin return, ABC/ESPN sweeps top five college football audiences of weekend " originally appeared on Sports Media Watch . Lane Kiffin’s return to Mississippi topped the charts on a college football weekend dominated by ABC/ESPN. Saturday’s LSU-Mississippi college football game averaged 10.90 million viewers on ABC, marking easily the most-watched game of the weekend and the second-most watched of the young season. The Tigers’ loss, which peaked with 13.7 mill...
It’s time for Dodger baseball: How SportsNet LA covers baseball’s preeminent team
The following article " It’s time for Dodger baseball: How SportsNet LA covers baseball’s preeminent team " originally appeared on Sports Media Watch . Led by some of the biggest names in baseball — such as Shohei Ohtani, Freddie Freeman and now Tarik Skubal — the Los Angeles Dodgers are widely viewed as favorites to win a third consecutive World Series next month. Already a dynasty with three titles this decade, the Dodgers’ success has been fueled, in part, […] Visit Sports Media Watch f...
News: Doc Rivers to NBC, DAZN-NHL, Duane Kuiper and more
The following article " News: Doc Rivers to NBC, DAZN-NHL, Duane Kuiper and more " originally appeared on Sports Media Watch . Doc Rivers is making another return to television, and this one is apparently for keeps. Plus: DAZN has picked up yet more local sports rights, the Giants’ Duane Kuiper announces a cancer diagnosis; and more. The Doc is back in: Rivers returning to TV Former NBA coach Doc Rivers is joining NBC Sports as an […] Visit Sports Media Watch for more sports media news and...
Prime has its most-watched “TNF” opener, edges prior week’s Netflix game
The following article " Prime has its most-watched “TNF” opener, edges prior week’s Netflix game " originally appeared on Sports Media Watch . “Thursday Night Football” got off to its most-watched start since moving to Amazon Prime Video, edging the previous week’s Netflix game in the process. The season premiere of NFL “Thursday Night Football” (Lions-Bills) averaged 18.60 million viewers on Amazon Prime Video last week, including over-the-air simulcasts in the home markets — up 5% from Pac...
Paramount reportedly reaches settlement of suit seeking to block WBD deal
The following article " Paramount reportedly reaches settlement of suit seeking to block WBD deal " originally appeared on Sports Media Watch . Paramount has reportedly reached a settlement of the 12-state lawsuit seeking to block its acquisition of Warner Bros. Discovery. Visit Sports Media Watch for more sports media news and information.
On the Air: Do altcasts like the ManningCast still matter?
The following article " On the Air: Do altcasts like the ManningCast still matter? " originally appeared on Sports Media Watch . On the latest "On the Air," Armand Broady examines whether altcasts like the Manningcast are still worth the effort. Visit Sports Media Watch for more sports media news and information.
Aikman unsure when, or if, new ESPN deal will be reached
The following article " Aikman unsure when, or if, new ESPN deal will be reached " originally appeared on Sports Media Watch . Less than a week after ESPN reportedly struck a new deal with Joe Buck, the status of his longtime partner Troy Aikman is seemingly up in the air. Aikman said on the latest edition of the “Sports Media Podcast” with Richard Deitsch that he had expected to reach an extension with the network prior to […] Visit Sports Media Watch for more sports media news and inform...
U.S. Open viewership benefits from Americans’ runs
The following article " U.S. Open viewership benefits from Americans’ runs " originally appeared on Sports Media Watch . A near miss for the American men produced a strong finish for the U.S. Open. The U.S. Open tennis tournament averaged 1.17 million viewers on the ESPN family of networks, up 4% from last year and the highest average for the event since 2022, which at the time was thought to be Serena Williams’ final […] Visit Sports Media Watch for more sports media news and information.
Netflix latest to signal interest in men’s World Cup rights
The following article " Netflix latest to signal interest in men’s World Cup rights " originally appeared on Sports Media Watch . Netflix chief content officer Bela Bajaria indicated during an interview with Alex Sherman of CNBC last week that the streaming platform is interested in bidding for rights to the FIFA men’s World Cup. Netflix already has the English- and Spanish-language rights in the United States and Puerto Rico to the FIFA Women’s World Cup for […] Visit Sports Media Watch f...
Week 1 NFL viewership down to three-year low, with some caveats
The following article " Week 1 NFL viewership down to three-year low, with some caveats " originally appeared on Sports Media Watch . The NFL suffered a rare double-digit decline in viewership in Week 1 of the season, albeit with some context mitigating the drop. Week 1 of the NFL season averaged 19.5 million viewers, down 13% from last year (22.3M), down 7% from 2024 (21.0M) and the least-watched opening week of the season since 2023 (18.7M). This […] Visit Sports Media Watch for more spo...
Monday Night Football records Week 1 viewership high in Mahomes’ return
The following article " Monday Night Football records Week 1 viewership high in Mahomes’ return " originally appeared on Sports Media Watch . With all the usual caveats regarding changes in Nielsen methodology, “Monday Night Football” officially began the new season with its largest Week 1 audience in three decades. Broncos-Chiefs averaged 23.2 million viewers in the season premiere of NFL “Monday Night Football” on ABC, ESPN, ESPN2 and ESPN Deportes, up 5% from Vikings-Bears last year (22.1...
FIBA Women’s World Cup hits viewership highs
The following article " FIBA Women’s World Cup hits viewership highs " originally appeared on Sports Media Watch . Fueled by the biggest names in women’s basketball, the FIBA Women’s Basketball World Cup delivered record audiences in its TNT Sports debut. This year’s FIBA Women’s Basketball World Cup produced the five largest audiences on record for the event, topped by a United States-Italy group stage game on the Sunday of Labor Day weekend that […] Visit Sports Media Watch for more spor...
News: PCSA, streaming coalition, WTGL and more
The following article " News: PCSA, streaming coalition, WTGL and more " originally appeared on Sports Media Watch . The PCSA has reportedly been revised to allow existing media rights deals to continue; a new streaming coalition officially launches; and more than half of the WTGL regular season will be on broadcast television. Plus news on Ryan Clark, the Cleveland Cavaliers, Chris Berman and the Chicago Blackhawks. PCSA reportedly revised to permit existing media […] Visit Sports Media W...
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