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FIFA’s Contentious Funding Plan Conjures Super League Memories
If Gianni Infantino wants to move forward with his plan to sell a stake in FIFA’s commercial operations to private investors at a $20 billion valuation, he’ll have to do so without some of the most dominant and influential countries in the soccer world. UEFA announced on Thursday that it plans to boycott all FIFA […]
Bollen Green: Maker of Viral Fitness Toy Branches Out to Soccer
The 2026 World Cup drew more fans than any of its predecessors, shattered U.S. viewership records in multiple matches and, when the ink dries, is estimated to have generated $15 billion in revenue, blowing past FIFA’s $11 billion projection for the tournament. The governing body is already scheming on how to take future iterations to […]
Banks Are Rushing to Grab College Sports’ Newest Ad Space
SoFi has a sports sponsorship portfolio that includes the NFL’s richest naming-rights deal, the NBA, golf and a number of prominent athletes. This week it signed a deal that CEO Anthony Noto said “brings something truly unique.” SoFi will be the first jersey patch partner of Notre Dame athletics, with its logo featured prominently on […]
Mayweather Needn’t Reveal Records in Tyson, Pacquiao Case
Floyd Mayweather Jr.’s alleged status as “functionally bankrupt” doesn’t mean he’s legally required to disclose financial account statements and contracts related to a proposed fight against Mike Zambidis in Greece, a federal judge recently held. U.S. District Judge Vernon Broderick’s July 24 ruling comes as part of a lawsuit brought by CSI Entertainment, a company […]
Adidas Stock Plunges 12% Despite World Cup Revenue Boost
Adidas dominated the World Cup as the sponsor of the final two teams, Spain and Argentina, the match-day ball, and even the referees. The quadrennial event pushed revenue to a quarterly record of €6.7 billion ($7.7 billion based on current exchange rates), and the German sports giant raised its year-end revenue forecast. “Being the CEO of […]
NFL’s Former Top Lawyer Jeffrey Pash Joins Proskauer
Proskauer on Thursday announced that former NFL executive vice president and general counsel Jeffrey Pash has joined the law firm as a litigation partner in its sports group. Pash worked more than 40 years with the NFL, including as an outside attorney at Covington & Burling and later as the league’s top attorney. He oversaw […]
Yankees, Knicks Deal Just the Start of DAZN’s Latest U.S. Plans
The New York Knicks will have a new local streaming home as they defend their NBA title. So will the New York Yankees, Brooklyn Nets, New York Rangers, New Jersey Devils, New York Islanders and Buffalo Sabres. And if DAZN gets its way, those seven teams will just be the start. A day after announcing […]
RISE to Feature Terri Carmichael Jackson, Jessica Caggiano on WNBA
During RISE Women’s Sports last fall, WNBPA Executive Director Terri Carmichael Jackson outlined a vision for a transformational future for the WNBA. A future where player compensation, investment and working conditions finally reflected the league’s explosive growth. Today, with a landmark collective bargaining agreement now in place, record-setting media rights and expansion reshaping the business […]
Sporticast: FIFA’s Investment Plan, Explained
On the 574th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including FIFA’s surprise announcement that it is looking to sell equity in a new venture that holds all of its money-making endeavors. The plan, which would require approval from a majority of FIFA’s […]
Gotham Sports App to Wind Down as MSG, YES Network Secure DAZN Pact
Two years after the launch of the Gotham Sports app, YES Network and MSG Networks have decided to pull the plug on their joint streaming venture. In lieu of any further investment in the collaboration, the brands have inked a deal that will establish DAZN as the exclusive direct-to-consumer home to YES and MSG during […]
MLB’s Upside-Down Playoff Picture Undercuts Owners’ CBA Messaging
The Tampa Bay Rays are providing an inconvenient counterweight to MLB owners’ framing of modern baseball. Owners have long held up the financial disparities in the sport, and their subsequent impact on competitive balance, as a reason to overhaul its cost structure and implement a salary cap. Yet the low-spending Rays have the best record […]
NFL Mobile App’s Patent Infringement Case Advances
A judge in the Southern District of New York this week denied NFL Enterprises’ motion to dismiss a patent infringement lawsuit over the NFL mobile app allegedly allowing users to cast videos from smartphones to televisions. Judge Paul Oetken reasoned that while there are potential roadblocks for Err Content IP, which owns a patent for […]
Kalshi Pays Social Account That Makes Anti-Black, Anti-Muslim Posts
An anonymous X account that frequently posts anti-Black and anti-Muslim messages collects checks from Kalshi, the prediction market operator valued at more than $20 billion. The user, who goes by Wall Street Mav and has 1.7 million followers, wrote Saturday that former ESPN analyst Ryan Clark, who is Black, acts like a “chimp.” A day […]
FIFA’s $4.2B Stake Sale Doubles Down on 2 Major Criticisms
Global soccer’s governing body was criticized throughout the men’s World Cup for its nakedly commercial ambitions and its close ties to U.S. president Donald Trump. Less than two weeks after the final, FIFA appears to be doubling down on both. In perhaps its most brazen money-grab yet, FIFA announced Tuesday that it is looking to […]
LeBron Broke the NBA Aging Curve. Can He Keep Doing It?
LeBron James, who turned 41 years old on Dec. 30, averaged 20.9 points per game last season. Before him, the most points a player had ever averaged at age 41 was 10.1. James, who signed with the Philadelphia 76ers Monday on a two-year deal worth $8 million, has broken the typical NBA aging curve. In […]
JPMorgan’s Ohio State Deal Shows Evolution of College Sports
In 2022, JPMorgan Chase bankers were retained to help Florida State University explore potential private equity funding for its athletic department. Four years later, the bank announced its first sponsorship deal in college sports, a wide-ranging partnership with the Ohio State Buckeyes. The two engagements, which involve two different units within the banking giant, together […]
LeBron’s Prep-to-Pro Path a Relic as Amateur Sports Turn Pro
LeBron James signing with the Philadelphia 76ers for what will be his record-breaking 24th NBA season is a reminder of how different the sport was when his career began, when he launched straight from high school to the pros in 2003. That was nearly two decades before college athletes, let alone high school basketball players, could sign […]
Expect More NCAA Lawsuits If Protect College Sports Act Stalls
U.S. Senate Majority Leader John Thune (R-S.D.) acknowledging that a vote on the Protect College Sports Act (PCSA) is unlikely to happen before the Senate takes a five-week recess beginning Aug. 7 means more lawsuits against the NCAA are probably on the horizon. The PCSA, a bill sponsored by Sen. Ted Cruz (R-Texas) and Sen. Maria Cantwell […]
Sporticast: LeBron James Still Reigns in the NBA
On the 573rd Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including LeBron James choosing to sign with the Philadelphia 76ers. James, who turns 42 in the middle of this upcoming season, may no longer be in his prime, but he remains a force […]
LeBron’s Reverse ‘Fresh Prince’ Move Makes Philly the Toast of TV
LeBron James is not only the oldest active NBA player—the cagey veteran has put in more than twice the number of spins around the sun as the league’s youngest baller, Cooper Flagg—he’s also its biggest draw. Such has been the case since James made his debut in 2003, and his return to the Eastern Seaboard […]
UConn Coach Geno Auriemma Joins ‘Sportico Sports Business’
Geno Auriemma recalls that when he was hired as UConn’s women’s basketball coach in 1985, the sports atmosphere was “innocent” compared to now. The team didn’t have a locker room exclusively for them, the gyms where they played were smaller, and they regularly drove eight hours for away games. The game itself was slower, with […]
College Soccer’s Foreign Influx Hurts U.S. Talent Development
Today’s guest columnist is Buchalter attorney and former college soccer player Douglas DePeppe. The U.S. Men’s National Team was supposed to break through at this summer’s World Cup. Every ingredient for success was there: co-host status, a roster more seasoned in European competition than any generation before it, a proven manager in Mauricio Pochettino … […]
Stanford Football Players Form Labor Fraternity in New Union Push
Fraternities aren’t a novel idea to colleges, but a new fraternity at Stanford University could become a turning point in the eventual recognition of Division I football players as employees. On Monday, the College Football Players Association (CFBPA)—an athlete advocacy organization—announced that a group of Stanford football players have formed the first CFBPA fraternal association. […]
The Packers Lost Money Last Season—an NFL Rarity
The Green Bay Packers had an operating loss of $1.1 million during the 2025 season, according to the NFL team’s annual financial statements released Friday. The figure was down from an $83.8 million profit for 2024, and it was the first loss for the team since the 1989 season, outside of the COVID-19-impacted 2020 season […]
Sportico Transactions: Moves and Mergers Roundup for July 24
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL NHLPA Executive Board Appoints John Gerba as General Counsel The executive board of the National Hockey League Players’ Association has voted unanimously to promote John Gerba as the union’s general counsel. Don Zavelo was promoted to […]
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