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Want to Organize College Athletes? Start With Their Agents

Today’s guest columnist is Chris Corr, executive director of the College Sport Research Institute. In January 2014, Northwestern quarterback Kain Colter and his teammates did something that, at the time, seemed almost unthinkable: They asked to be recognized as employees and to collectively bargain with their university. The effort ultimately failed. Although a regional National […]

Sporticast: Sadly, Stupid Still Sells

On the 588th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a pair of internet controversies that were given more air than they deserve. First, they talk about Sportico‘s recent list of the highest paid coaches in the NFL. Andy Reid (Kansas City […]

The Protect College Sports Act Could Bring Both Order and Chaos

The U.S. Senate is expected to vote on the Protect College Sports Act (PCSA) at some point over the next couple of weeks. Late Tuesday, the Senate voted 74-23 to invoke cloture on a motion to proceed with PCSA, a precursor to a final vote on the bill. Sponsored by Sen. Ted Cruz (R-Texas) and […]

Highest-Paid NFL Coaches 2026: Top 5 at Nearly $100M Combined

Andy Reid has built an unprecedented resume on the field as the only coach with 100 NFL coaching wins for two different franchises. After back-to-back Super Bowl titles, the Kansas City Chiefs rewarded Big Red in 2024 with a five-year contract worth $20 million annually on average. Reid stood alone in the $20 million club […]

Do More Eligible Players Improve College Sports? The NCAA Argues No

The NCAA says in a new court filing that opening the floodgates to thousands of athletes who have already exhausted their eligibility—and who, in some cases, turned pro—isn’t a good thing, even though it would mean better players playing college sports and more competition for roster spots. The argument was made last Friday to the […]

Cheer Sex-Abuse Suit Against Varsity, Webb Estate Needs a Restart

A federal judge in Georgia has ordered a former competitive cheerleader who alleges being sexually abused by her coach to replead the case and potentially seek new counsel. The ruling, however, keeps alive the latest federal sex abuse lawsuit against Varsity Brands. In an amended complaint filed last November, the alleged victim, identified only as […]

Zach Leonsis Promoted as Wizards, Capitals Near $750M in Revenue

Zach Leonsis has been promoted at Monumental Sports & Entertainment, a move that pushes him closer to taking the reins of the sports empire currently run by his father, Ted. As part of a series of executive moves, MSE announced Tuesday that Zach Leonsis will assume the newly created position of president and vice chairman. […]

NFL’s Down Under Opener Confirms Streamers Are Still Lagging TV

The NFL’s field trip to Australia may have bumped NBC’s annual Kickoff Game to Hump Day, but despite the somewhat unfamiliar launch date, the legacy rights-holder easily topped Netflix’s Thursday night deliveries. While this year marked the first time an NFL season officially got underway on a Wednesday night, the NBC broadcast flagship and its […]

NFL

NFL Fan Streamers Can’t Show Live Games. Enter Animation

As Mike Tirico and Cris Collinsworth called the kickoff game of the 2026 NFL season last week on NBC, more than a dozen Tiktokers, Twitch streamers, X creators and YouTubers were live, too, offering their own takes. Online personalities couldn’t carry NBC’s feed—that obviously costs millions. But through a deal between Fan.Live and the Creator […]

NFL

PGA Tour Adds First-Ever Investor Relations Executive

The PGA Tour has hired John Fizer as its senior vice president of investor relations, the organization will announce on Tuesday. The former Wall Streeter will report to the tour’s president of enterprise operations, Andy Weitz. In the newly created role, Fizer will focus on “developing the education and communication around the player equity program,” […]

Sporticast: NFL Opens, US Open Closes, and Steve Ballmer Bails

On the 587th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the 2026 NFL season. In 2010, NFL commissioner Roger Goodell set a goal of $25 million in revenue by 2027. The league will eclipse that total this year. So […]

NFL

2026 US Open Recap: Zverev, Rybakina Reign Over 3 Rowdy Weeks

With the U.S. Open now officially a three-week event, a lot of compelling stories get lost in the shuffle. For instance, it feels like months ago that Novak Djokovic bowed out in the first round to the undefeated Father Time, Naomi Osaka dressed like Allen Iverson and singles stars excelled in mixed doubles. Here’s our […]

Tennis Prize Money Tracker: Which Player Has Earned the Most in 2026?

Alexander Zverev ranks first in 2026 tennis tournament winnings with $14.71 million. The German took home $5.5 million for winning the U.S. Open and he pocketed $3.27 million for winning Roland Garros in June—both amounts were up 10% from the previous year’s winner’s prizes. He also made the final at Wimbledon and the semifinals of […]

Florida State Chops AD Alford in Latest Act of Seminole Unrest

After years of upheaval in Florida State athletics—including a then-unprecedented flirtation with private equity and a bitter legal fight with the Atlantic Coast Conference—the school has parted ways with athletic director Michael Alford. ESPN’s Andrea Adelson was first to report the news, followed shortly by a press release from the university and the removal of […]

Ballmer Apology Signals No Legal Fight Over NBA Penalties

Los Angeles Clippers owner Steve Ballmer on Sunday night apologized via a post on X for the “distraction and distress” associated with the salary-cap-circumvention scandal and wrote that the Clippers are “complying with the penalties assessed by the league.” Ballmer noted that while there are “disagreements concerning the findings in the report,” he wants the […]

Kanter’s WNBA Lawsuit Doesn’t Actually Hinge on Trans Policy

Former NBA player Enes Kanter Freedom, who contends he should be considered eligible for the 2027 WNBA Draft as a woman, recently sued the Chicago Sky, the City of Chicago and others over an Aug. 23 incident in which he was expelled from attending a Sky-Indiana Fever game in Chicago’s Wintrust Arena as a spectator […]

NBA

It’s Time to Pass the Protect College Sports Act

Today’s guest columnist is Lamell J. McMorris. College sports are in a free fall, and everyone inside the game knows it. Universities are borrowing and spending tens of millions just to keep up, while nonrevenue, women’s and Olympic sports are cut to feed football and men’s basketball. Courts, not campuses, increasingly decide who plays and […]

Alexander Zverev Wins 2026 US Open, $5.5 Million in Prize Money

QUEENS, N.Y. — Alexander Zverev won the 2026 U.S. Open on Sunday, giving the German tennis star his second major title of the year following his victory at Roland Garros in June. Zverev, the current world No. 2, defeated Ben Shelton 6-3, 7-6 (2), 5-7, 6-2 at Arthur Ashe Stadium in Queens, N.Y., thwarting the […]

Sportico Transactions: Moves and Mergers Roundup for Sept. 11

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Puma Appoints Steve Cecchini to Lead Global Sports Marketing Puma has appointed industry expert Steve Cecchini as its senior vice president sports marketing, effective Oct. 1. He will report directly to Puma CEO Arthur Hoeld. In […]

Tiafoe-Shelton Brings Hope to American Men’s Tennis

[UPDATE: Ben Shelton beat Frances Tiafoe in four sets Friday to advance to the U.S. Open final on Sunday.] Ben Shelton and Frances Tiafoe play in the U.S. Open semifinals on Friday night in an all-American showdown. The winner will get the opportunity Sunday to try to break the Grand Slam drought for American men, […]

How NFL Teams and Owners Made $23.5 Billion Last Year

The NFL season kicks off this year with teams in all but a handful of franchises seeing a path to the playoffs. Add in the allure of gambling and fantasy football, and it’s no wonder that football is Americans’ favorite sport to watch at 31%, roughly three times basketball (11%), baseball (10%) and soccer (9%), […]

DOJ Probe Into Clippers, Kawhi Adds Criminal Risk to Cap Case

The U.S. Department of Justice has reportedly launched an investigation into whether the Los Angeles Clippers committed crimes in allegedly arranging for team sponsors to pay Kawhi Leonard for no-show endorsement deals. The New York Times reported Thursday on the probe, led by the U.S. Attorney’s Office in Brooklyn. The U.S. Attorney’s Office for the Eastern District of […]

NFL 2026: The League’s Flag Football Long Game Is Paying Dividends

Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out there, […]

NFL

Mickelson Is Unnamed Player-Shareholder in LIV Golf Filing

Phil Mickelson owned a 0.23% stake in LIV Golf at the time of its bankruptcy filings, according to a person familiar with the matter. On Tuesday, LIV Golf submitted a 128-page document to tee off its Chapter 11 proceedings in the District of New Jersey, outlining financial details such as the cap table of the […]