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NCAA’s New 5-Year Rule Could Sack Antitrust, Eligibility Lawsuits
The NCAA Division I Cabinet’s unanimous approval this week of new rules that provide athletes with five years of eligibility should help the NCAA defend against antitrust-based eligibility lawsuits. The core reason: Allowing athletes more time to play and earn more NIL and revenue-share money, in a more straightforward and transparent process, is a more reasonable arrangement […]
Cleveland Cavaliers Selling LP Stake to Blue Owl at $5.5B Valuation
The Cleveland Cavaliers are nearing a deal to sell a 5% to 10% stake in the NBA franchise to private equity firm Blue Owl. The deal values the NBA team and Cleveland WNBA team set to start play in 2028 at a combined $5.5 billion, according to someone familiar with the agreement. Blue Owl’s sports […]
Mayfield, J-Dub, McLaughlin-Levrone Invest in $1B OKC Soccer Project
Oklahoma City’s new professional soccer team is still two years from its debut, but it has attracted a host of high-profile athletes to its cap table. The latest investors are NFL quarterback Baker Mayfield, NBA guard Jalen Williams and track world record-holder Sydney McLaughlin-Levrone. The star trio joins nine-time NBA All-Star Russell Westbrook and former […]
Nelly Korda Chases History at Women’s PGA Championship
The KPMG Women’s PGA Championship tees off Thursday. All eyes are on Nelly Korda, as she chases history on and off the course. The world’s No. 1 player won the first two majors of the year at the Chevron Championship and U.S. Women’s Open, becoming just the third LPGA player to do that in the […]
Sporticast: The Biggest Loser in the NHL’s Texas Expansion
On the 564th Sporticast episode, hosts Eben Novy-Williams and Jacob Feldman discuss some of the biggest sports business stories of the week, including the NHL’s Texas expansion plans. Commissioner Gary Bettman said Tuesday that the league had a signed term sheet from Dan Friedkin, the owner of Everton and AS Roma, to add a 33rd […]
CC Sabathia, Hunter Pence, Dexter Fowler on Day 3 at Cannes Lions
Sportico is back for another day from Cannes Lions, this time speaking with a group of MLB legends and some people in and around Formula 1. Sportico is the official media partner of SPORT BEACH, the home for all things sports at Cannes Lions. Dexter Fowler, who is loving the vibes of Southern France, wishes that […]
Cape Verde’s Cinderella Run Puts Companies at Odds Over Jerseys
Cape Verde’s strong start to the World Cup—including a scoreless draw with tournament co-favorite Spain, perhaps the most shocking result of the tournament so far—has sparked a licensing battle over who can sell uniforms from the Cinderella story. Fans looking to join in on the team’s viral success can purchase $95 uniforms from Capelli Sport, […]
Fox Does Not Have an Alexi Lalas Problem (Even If Everyone Else Does)
In writing about former USMNT defender and longtime Fox studio analyst Alexi Lalas, sports pundits reaching for a succinct adjective tend to err on the side of generosity. In the past two weeks, the 56-year-old has been referred to as a “polarizing” element of Fox’s FIFA World Cup coverage, an assessment that is irksomely imprecise, […]
Austin Embraced MLS. Is NHL Expansion Next?
The NHL is discussing expansion once again, with Houston and Austin as the frontrunners for the league’s 33rd team, commissioner Gary Bettman told reporters after the Board of Governors meeting on Tuesday. A new franchise would likely go to prominent Texas-based businessman Dan Friedkin, who also owns European soccer clubs AS Roma in Serie A […]
NFL Rejects Sorsby Supplemental Draft Bid, Lawsuit Could Follow
The NFL on Tuesday informed former Texas Tech quarterback Brendan Sorsby—who battled the NCAA in court over eligibility despite betting on his own team and his own teammates—that his petition for a supplemental draft to play in the 2026 NFL season was denied. Absent a successful legal challenge, Sorsby will only be eligible for the […]
Damar Hamlin, NY Liberty’s Shana Stephenson on Day 2 at Cannes Lions
The weather and the conversations heated up on Day 2 of Cannes Lions on the Croisette, as Sportico sat down with influential names in the sports business universe. Sportico is the official media partner of SPORT BEACH, the home for sports at Cannes Lions. Damar Hamlin—after taking us through a “fit check,” of course—tells us […]
NHL Approves Penguins $1.7 Billion Sale to Hoffmann Family
The NHL Board of Governors unanimously approved the sale of the Pittsburgh Penguins Tuesday, ending the four-plus year ownership tenure of Fenway Sports Group. The enterprise value in the deal was $1.7 billion, according to someone familiar with the agreement. Geoff Hoffmann will be the Penguins governor. He is CEO of of the private equity […]
PGA Tour Revamps Schedule, Approves Rolapp as Commissioner
The two PGA Tour boards (Policy and Enterprises) approved recommendations from its Future Competition Committee that established a revamped, two-tier tournament system—with promotion and relegation of players—that begins in 2028. The boards also approved PGA Tour CEO Brian Rolapp as the tour’s next commissioner, replacing Jay Monahan, effective Jan. 1. The new schedule includes the […]
Sportico Studio’s New Video Experience Debuts at Cannes Lions
Sportico this week launched Sportico Studio, a dedicated content and creative solutions offering for brands looking to engage the sports business community. The studio, featured on a new video page on Sportico’s homepage, will leverage Sportico‘s unique position at the center of the sports business ecosystem, connecting brands with influential decision-makers across leagues, teams, media, […]
Giannis Trade to Heat Gives Him a $14M Tax Windfall
The Milwaukee Bucks traded star Giannis Antetokounmpo to the Miami Heat early Tuesday morning in a move that shakes up the Eastern Conference, especially since Heat rival Boston Celtics also sought the “Greek Freak.” The trade effectively gives Antetokounmpo a multimillion-dollar raise, since the Heat play in Florida, a state without an income tax. As reported by […]
Novig Hires Ex-DOGE Worker as Industry Keeps Up Trump-Era Trend
Novig is the latest prediction market company to hire someone with experience in President Donald Trump’s administration. The company on Tuesday announced Elie Mishory as its new chief regulatory and legal affairs officer. Last year, Mishory worked as a point person in Trump’s temporary, Elon Musk-led Department of Government Efficiency, focusing on the U.S. Securities […]
NBA Draft 2026: Contract Values for AJ Dybantsa, Every First-Round Pick
The Washington Wizards made AJ Dybantsa the No. 1 pick in the 2026 NBA Draft on Tuesday, choosing him over Darryn Peterson. Draft day uncertainty over who Washington would pick marked a stark contrast to 2025, when everyone knew the Dallas Mavericks would choose Cooper Flagg. What is not in question this year (or in […]
Sporticast: Why Netflix, EA Have Their Own World Cup Games
On the 563rd Sporticast episode, hosts Jacob Feldman and Justin Birnbaum discuss some of the biggest sports business stories of the week, including a detailed breakdown of Netflix’s FIFA World Cup video game. Following Electronic Arts and FIFA’s split in 2022, both parties now have World Cup-related offerings on the market. Electronic Arts recently launched […]
Judge Spikes Disgraced Volleyball Coach’s $250M Suit Against Advocate
A federal judge in Chicago has dismissed a $250 million lawsuit filed by Rick Butler, one of the nation’s most prominent junior volleyball coaches, against women’s sports advocate and civil rights attorney Nancy Hogshead. The four-and-a-half-year-old case centered on statements that Hogshead had made in 2017 and 2018 about Butler, who was accused of abusing […]
Sportico With Jaylen Brown, Diana Taurasi on Day 1 at Cannes Lions
Sportico took to the iconic Croisette on the first day of Cannes Lions, speaking exclusively with some of the biggest names in sport as an official media partner of SPORT BEACH. Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and […]
The Modell’s Quasi-Comeback Has a Wacky Legal Backstory
Throughout the historic championship run of the 2026 New York Knicks, fans searching for orange-and-blue merchandise have lamented the disappearance of Modell’s Sporting Goods, the long-bankrupt retailer whose catchy jingle (“Gotta Go to Mo’s”) and convenient stores throughout the five boroughs made it a New York icon. On Monday, aiming to capitalize on public demand […]
PWHL Gets More Than $100M From Larry Tanenbaum, Ilitch Companies
Kilmer Sports Ventures, the private investment firm led by Larry Tanenbaum, is joining the Professional Women’s Hockey League as a strategic partner and injecting $100 million into the burgeoning property, according to a person familiar with the matter. Ilitch Companies, the parent organization of the Detroit Red Wings and Tigers, also came aboard in the […]
NBA Players Union Launches New Commercial Arm Plyrs Untd
The NBA Players Association is launching a new consumer-facing unit and brand, Plyrs Untd, that will initially focus on events and content. It effectively replaces the NBPA’s current B2B brand, Think450. “Consumers do not know our brand, but consumers obviously know our guys, and our guys, probably more so than any other sport, represent culture […]
Pope Leo on Sports: Insights From a Personal Meeting
ROME—I had a chat with the pope the other day. I left The Vatican believing that sports has never been more important. My exchange with Pope Leo was the culmination of two-plus days of discussions, organized by the Vatican, on topics deemed critically important to the leader of the Catholic Church—things such as artificial intelligence […]
Aramco Advertises in Iran World Cup Games Despite Refinery Attacks
As Iran’s World Cup match with Belgium kicked off on Sunday afternoon, digital ads around the SoFi Stadium field in Los Angeles flashed the logo of Aramco, the Saudi Arabian state-owned oil giant. Similar advertising appeared on sideline boards during Iran’s World Cup opener against New Zealand in Santa Clara, Calif., when a Visa ad […]
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