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Churn Baby Churn: Penetration of Trad Pay-TV Bundle Drops to 31%
Once a fixture in 90% of all U.S. TV homes, penetration of the traditional “cable” bundle has been whittled down to less than one-third (31%) of the national base, as subscriptions dropped another 10% in the second quarter to 40.1 million households. Per MoffettNathanson estimates, some 31 million customers have parted ways with their legacy […]
Mark Walter Used PWHL Trademarks as Collateral for BlackRock Loan
Billionaire Mark Walter’s holding company pledged nine trademarks owned by the Professional Women’s Hockey League earlier this year as collateral for a loan from a BlackRock subsidiary, according to a filing with the U.S. Patent and Trademark Office. The signed arrangement, which was first identified by users on Reddit, was between PWHL Holdings LLC and […]
Unrivaled Taps Adidas as Partner as Sportswear Industry Spins
Unrivaled announced Wednesday that Adidas will take over as sponsor and outfitter of the women’s professional 3×3 basketball league beginning with its third season, which starts in early 2027. The multiyear partnership, the length and financials of which were not disclosed, reflects Adidas’ ongoing emphasis to push into women’s basketball, while outgoing outfitter Under Armour […]
Tennis Player’s ‘Bad Meat’ Doping Suspension Upheld by Court
One of the underappreciated features of law is that winning or losing sometimes has less to do with who’s “right” and more with the applicable standard of review. Tennis player Tara Moore learned that lesson last Friday when U.S. District Judge Andrew Carter Jr. ruled Moore couldn’t overcome the “strong presumption in favor” of courts […]
Man United Projects Record $1B Revenue for 2026-27 Season
Manchester United reported fourth-quarter financial results Wednesday, pushing full-year revenue to £678 million ($900 million at current exchange rates). Despite sitting out European tournament play, revenue was up 1.7% versus the 2024-25 season—a record result for the Premier League club. “While these results confirm that we are on the right trajectory, we will continue to […]
NFL Highest-Paid Players 2026: Top 20 All Eclipse $40 Million
Since the start of the 2023 season, few quarterbacks have posted better numbers than Baker Mayfield. The Tampa Bay Buccaneers signal caller ranks second in passing touchdowns and third in passing yards during that span. And now, he’s getting paid like the company he keeps. Mayfield is the NFL’s fourth highest-paid player this season, including […]
U.S. Sports’ Longest-Tenured Commissioner Isn’t Done Yet
When the NHL season begins Tuesday, commissioner Gary Bettman will extend his record as the longest-serving boss among major North American pro sports leagues. On the dawn of his 34th season in charge, Bettman said he has no timeline for stepping down, despite succession speculation. The league has not shared the specifics of Bettman’s contract, […]
ESPN Enters Ring in WWE Streaming Lawsuit
It’s not often that sports businesses petition to join lawsuits as defendants in a multimillion-dollar lawsuit, but ESPN has successfully done so. U.S. Magistrate Judge Thomas O. Farrish last Friday granted ESPN’s motion to intervene in Diesa & Toback v. WWE, a case brought by two adults, Michael Diesa and Rebecca Toback, who accuse WWE […]
Kalshi, Tribes Appellate Ruling Could Grab SCOTUS Attention
The U.S. Court of Appeals for the 9th Circuit last week found that Kalshi’s event contracts likely function as sports bets, echoing the 9th Circuit’s reasoning in late August. This time around, it was a win for two federally recognized tribes, Blue Lake Rancheria and Chicken Ranch Rancheria of Me-Wuk Indians, both of which are […]
Sporticast: Could the NHL Return to Arizona in the Future?
On the 589th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with ImpactX Sports Group chairman and former Arizona Coyotes CEO Xavier Gutierrez about opportunities for Latino executives in sports, how teams can be more inclusive for fans and how he feels about the viability of professional hockey in the greater Phoenix area. Gutierrez […]
Will Creators Put USA Fencing in Epee-Center of Attention Economy?
USA Fencing will host more than a dozen internet personalities for swordplay in Lower Manhattan this week, becoming the latest sports property to weaponize creators in the fight for attention. Social media stars boasting more than 200 million combined followers across platforms will compete in a series of fencing-inspired challenges, from a one-on-one tournament to […]
Steinbrenner Family Selling 4% Yankees Stake in Apollo Deal
The Steinbrenner family is selling at least 4% of the New York Yankees’ parent company as part of the previously announced $2.6 billion financing injection from Apollo Global Management, according to multiple people familiar with the details. The Apollo investment is a combination of debt and equity in Yankee Global Enterprises (YGE), and the Steinbrenners […]
Club Sportico: This May Be Private Equity’s College Sports Play
For the past half decade, private equity firms of all sorts have sought new ways into college sports amid mounting opposition from many fans and trustees. A new $285 million development on the banks of the Tennessee River may provide a new roadmap. This week’s Club Sportico essay dives into the economics and broader trends […]
Kalshi Asks Tribes to Embrace Prediction Markets After First Deal
The “brutal, bloody” war Kalshi CEO Tarek Mansour declared last year against “100 tribes” and other critics of his company does not include the Tunica-Biloxi Tribe of Louisiana, which on Friday teamed up with Kalshi as the first tribal group with a prediction market partnership. Many tribes oppose Kalshi because they view prediction markets as […]
Sportico Transactions: Moves and Mergers Roundup for Sept. 18
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Íñigo Aznar Named CRO of Inter Miami CF and Nu Stadium Inter Miami CF announced Iñigo Aznar has been named chief revenue officer of the club and Nu Stadium. Aznar brings 25 years of international experience […]
Kylian Mbappé Joins On, Ending His 20-Year Run With Nike
Kylian Mbappé, the third highest-paid player at this summer’s World Cup with estimated total earnings of $100 million, has left Nike and joined Swiss sports apparel and footwear company On to headline its newly launched soccer division. “Now, I find myself surrounded by innovators who dream of the same things I do,” he wrote in […]
TV Ratings Squeeze Tops List of NFL Overreactions
As much as there’s little room for nuance in the interval of frenzied overreaction that is Week 1 of the NFL season, two seemingly contradictory statements can be true at the exact same time. On the one hand, Josh Allen’s willingness to take a hit suggests that he’s one of the most fearless quarterbacks in […]
The U.S.-Canada Trade War and the Role of Sports Diplomacy
Today’s guest column is from professors John Cairney and Rick Burton. It’s often been said, or at least inferred, that the International Olympic Committee occasionally wishes to market itself as an entity dedicated to proclaiming and restoring peace. That notion, in place since the ancient Olympics were first held in Olympia, Greece, in 776 BCE, […]
MLS Shops Lucrative Presenting Sponsorship as It Preps ‘MLS 3.0’
Major League Soccer’s shift to “MLS 3.0” will include a new calendar, new playoffs and a new commissioner. Another major commercial change may soon follow. MLS is exploring the possibility of selling a presenting sponsorship, according to multiple people with direct knowledge of the matter. To do so, the league has retained London-based sports advisory […]
NFL Nixes Return of Pro-to-College Players, Raising Legal Questions
In a memo to NFL teams on Wednesday, the league clarified that defensive lineman Zxavian Harris and tight end Dae’Quan Wright—both of whom were cut from NFL training camps as rookies and then tried to join LSU’s roster—are ineligible to sign with the pro league’s teams during the 2026 season. The clarification highlights the risk […]
Ex-NLRB Official Abruzzo Now Pushes for College Athlete Unions
It’s been almost exactly five years since Jennifer Abruzzo wrote the memo—and nearly 20 months since President Donald Trump fired her from the National Labor Relations Board—but the former NLRB general counsel is still talking about college athletes. More and more, she’s been talking with them, too. Abruzzo now serves on the advisory board of […]
Fanatics, King of Online Sports Retail, Eyes More Brick and Mortar
Michael Rubin has built Fanatics into the world’s largest online seller of licensed sports merchandise over the past 15 years. Now his company is eyeing brick-and-mortar retail opportunities. Fanatics announced Thursday morning that it will open a collectibles store next month in Paris, on Rue Saint-Lazare in an area popular with tourists. It’s the second […]
Want to Organize College Athletes? Start With Their Agents
Today’s guest columnist is Chris Corr, executive director of the College Sport Research Institute. In January 2014, Northwestern quarterback Kain Colter and his teammates did something that, at the time, seemed almost unthinkable: They asked to be recognized as employees and to collectively bargain with their university. The effort ultimately failed. Although a regional National […]
Sporticast: Sadly, Stupid Still Sells
On the 588th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a pair of internet controversies that were given more air than they deserve. First, they talk about Sportico‘s recent list of the highest paid coaches in the NFL. Andy Reid (Kansas City […]
The Protect College Sports Act Could Bring Both Order and Chaos
The U.S. Senate is expected to vote on the Protect College Sports Act (PCSA) at some point over the next couple of weeks. Late Tuesday, the Senate voted 74-23 to invoke cloture on a motion to proceed with PCSA, a precursor to a final vote on the bill. Sponsored by Sen. Ted Cruz (R-Texas) and […]
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