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Sporticast: The Paradox of Sports Democratization
On the 580th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with notable Wall Street (and sports) investor Roger Ehrenberg about the looming $12.5 billion sale of the Los Angeles Lakers, and what’s drawing this new class of tech billionaires to sports. Ehrenberg built the first phase of his career in Wall Street derivatives, […]
Latest Nielsen Tweaks Won’t Lead to Another Huge Sports Ratings Boom
In advance of the official launch of the 2026-27 broadcast season, Nielsen is trotting out a number of new enhancements to its TV measurement scheme. While the refinements are designed to provide a more accurate picture of U.S. video consumption, these tweaks are unlikely to have a significant impact on the ratings for live sporting […]
Players Era’s Kansas Term Sheet Includes Big Cash and Caveats
Players Era Championship has agreed to provide the University of Kansas at least $3.1 million in NIL opportunities, travel support and other expenses in exchange for the Jayhawks men’s basketball team competing in three games during its Las Vegas-based November tournament. Last month, Players Era announced its “landmark five-year extension” with Kansas, which finished third […]
SafeSport’s New CEO Looks to Shine a Light on Problems
Typically, organizations try to keep allegations of misconduct out of public view. But the U.S. Center for SafeSport has come to see that, in some cases, putting it in the spotlight may be the better approach. Created by Congress in 2017, the nonprofit organization is tasked with policing athlete sex abuse and harassment in Olympic […]
2 Nicaragua Little League World Series Players Denied Entry to U.S.
Two members of the Nicaraguan team slated to compete at the Little League World Series did not travel to Williamsport, Pa., “due to individual circumstances regarding visa travel documentation,” Little League said in a statement. Because of the timing, the athletes will not be replaced. The Ministerio Sobre Las Alas Del Aguila Little League from […]
Lakers Sale Complicated by Jeanie Buss Spat With Siblings
A twist has emerged in the pending $12.5 billion sale of Mark Walter’s majority interest in the Los Angeles Lakers to Joshua Kushner and Bob Iger, as minority but controlling owner Jeanie Buss has no intention of selling her family’s stake or relinquishing her leadership role. It’s a twist that could spark litigation unless the parties can […]
Appeals Court Weighs Nationwide NCAA Eligibility Injunction
The U.S. Court of Appeals for the 10th Circuit is now in receipt of dueling briefs by the NCAA and a dozen athletes who began college play in 2022–2023, completed four years of eligibility and are now seeking to play an additional season. The briefs debate whether to stay a nationwide injunction permitting thousands of formerly ineligible […]
Sporticast: Kushner, Bezos Take on Famous Sports Teams
On the 579th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including more fallout from last week’s $12.5 billion Los Angeles Lakers deal. Subsequent reporting from numerous outlets has added insight into the federal investigations of Mark Walter’s business empire. The accusations include related-party […]
Mountain West, 5 Departing Schools Agree to $49M Settlement
The five schools leaving the Mountain West Conference for the Pac-12 have agreed to pay their former league $49 million, according to a copy of a settlement agreement obtained by Sportico. That amount is roughly half of what the Mountain West originally sought to collect in exit fees and penalties from Boise State, San Diego […]
NBA Ad Sales Soar to $2.1 Billion in First Season of New Rights Deals
The first season under the NBA’s blockbuster media rights package proved to be a lollapalooza for the league’s distribution partners, as coverage of the 2025-26 campaign generated a record $2.11 billion in advertising revenue. According to a new report issued by Guideline, which captures actual investment data from the six major U.S. holding companies as […]
LIV Golf Cancels $40 Million Michigan 2026 Season Finale
After weeks of speculation, LIV Golf has officially canceled its team championship event set for the end of August, the tour announced Wednesday. This week’s stroke-play event in Indianapolis will now crown LIV’s individual and team champions. The canceled tournament was scheduled at The Cardinal at Saint John’s in Michigan and marks the second event […]
MLB Owners Approve Padres Record $3.9B Sale to Feliciano, Jones
MLB owners unanimously approved the purchase of the San Diego Padres Monday to private equity billionaire José E. Feliciano and his wife Kwanza Jones. The deal values the team at $3.9 billion and is expected to close in the coming days, per a statement from the team. The price shatters the record for an MLB […]
Cubs Slam Wrigley View Rooftop as ‘Parasitic’ in Legal Battle
The Chicago Cubs and Wrigley View Rooftop—which the Cubs accuse of “parasitic” business practices—await a federal judge’s ruling on whether to permanently block Wrigley View Rooftop from selling tickets to view games, concerts and other events at Wrigley Field. The two sides’ legal arguments have been refined as the Cubs and Wrigley View Rooftop vie […]
Kushner’s Lakers Deal Isn’t a Hedge. It’s Another Bet on AI
An earlier version of this column originally ran in Club Sportico, our online newsletter community. Last week’s shocking Los Angeles Lakers sale agreement has left way more questions than answers, but one thing seems infinitely clear: Sports ownership is rapidly changing. As franchise valuations continue to climb, leagues like the NBA and even the NFL […]
DePaul Athletics Health Staffer Sues Over Mid-Pregnancy Termination
DePaul University’s former associate athletics director for health and wellness has filed a federal lawsuit against the school and AD DeWayne Peevy, alleging she was illegally laid off while seven months pregnant in violation of her civil rights. The lawsuit marks the second time in six years that DePaul has been sued by a mental […]
MSG Defeats Charles Oakley Lawsuit, but Case Still Not Over
For the third—and MSG Networks hopes, final—time, a federal judge has dismissed Charles Oakley’s assault-and-battery lawsuit over his removal from Madison Square Garden against his will during a New York Knicks-Los Angeles Clippers game in 2017. U.S. Circuit Judge Richard J. Sullivan on Friday granted MSG summary judgment, reasoning that the 62-year-old former Knicks star […]
Jayden Daniels’ LSU Number Feud Raises NIL, IP Law Questions
Jayden Daniels sending a cease-and-desist letter to LSU raises the prospect of a legal battle that could attract attention from other former college stars, should they seek leverage with their alma maters. As ESPN reported, Daniels’ attorney on Aug. 5 demanded that LSU stop using Daniels’ NIL, or else face the possibility of being sued. Daniels played […]
Sportico Transactions: Moves and Mergers Roundup for Aug. 14
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships, products and purchases across the sports business industry. PERSONNEL Elevate Names Mike Kitts to President, Global Sales and Solutions Elevate, the global sports and entertainment agency, announced that Mike Kitts will join the company as president, global sales and solutions. Most recently chief commercial […]
The Elusive Provider Behind the WTA’s Sex Testing
The company handling the Women’s Tennis Association’s controversial genetic sex screening has identity questions of its own—and neither the company nor the WTA appears eager to answer them. Phuel Sports Science, a Colorado-based firm behind a performance blood-testing service, was chosen by the WTA to perform a one-time SRY gene screening test to identify the […]
Bezos, Bhatia, Saverin Buy Liverpool Stake at $7B+ Valuation
Fenway Sports Group reached an agreement to sell a minority stake in its Liverpool soccer club to a group of well-heeled investors that includes Jeff Bezos, Eduardo Saverin, Amit Bhatia and the Mittal family trusts. The consortium, officially called 1892 Holdings, is buying about 30% of the Premier League team at a valuation of just […]
Dolby, Seahawks Deal Pushes Personalized Sports Streams
Having spent decades focused on audio and video enhancements for music and film audiences, Dolby has in recent years turned its attention to sports, building back-end technology for streaming providers to offer fans more personalized ways of watching games. The Seattle Seahawks will become the first team to leverage Dolby OptiView this Saturday during their […]
NFL’s Stalled Media-Rights Renewals Don’t Signal Weakness
While nuance and 21st century thinking are about as complementary as the ingredients in a serving of lobster ice cream, two seemingly contradictory statements can still be true at the same exact time. On the one hand, Roger Goodell’s plan to rewrite some, if not all, of the NFL’s legacy media contracts before the 2026-27 season kicks […]
Saying No: Jersey Patches, the Texas Longhorns and Scarcity Strategy
Today’s guest column is from professors John Cairney and Rick Burton. On Aug. 1, the NCAA opened one of the most valuable new pieces of commercial inventory in college sports, allowing Division I schools to add up to two sponsor logos to their uniforms. Not surprisingly, the market moved quickly. Ohio State reportedly struck a […]
Underdog Says It’s Being Sued by Aristotle Over Takeover Terms
Underdog CEO Jeremy Levine said Thursday his company is being sued in the Delaware Court of Chancery by Aristotle International Inc. and subsidiary Aristotle Exchange Holding Company, the creators of the prediction market exchange and clearinghouse Underdog acquired earlier this year. Underdog acquired Aristotle’s exchange and clearinghouse in March. A source with knowledge of the […]
LeBron, Wemby and the Knicks Lead NBA’s National TV Schedule
It isn’t purely speculation to claim the NBA built its schedule around LeBron James’ free agency decision. “Where LeBron plays will affect the schedule,” commissioner Adam Silver said at the CNBC Sport x Boardroom Game Plan Summit in July. “I would like him to make his announcement already, so we can finish the schedule.” James’ […]