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Insights from George Aivazoglou, Managing Director of NBA Europe at Cannes Lions
NBA Europe is coming to the end of its investment process, and George Aivazoglou, the managing director of NBA Europe, walks Sportico through what’s up next (meeting with agencies about partners) and why now is the right time for NBA Europe to launch. Sportico was the exclusive media partner of SPORT BEACH, which brought together an up-leveled lineup of […]
Insights from Michael D. Ratner, CEO of OBB, and Selena Kalvaria, CMO of Fanatics at Cannes Lions
Fanatics’ Selena Kalvaria and OBB Media founder Michael D. Ratner sit with Sportico at Cannes Lions to explain the strategy behind the company’s viral “Bet on Kendall” campaign, why Kendall Jenner was more than just the face of the creative, and how Fanatics Studios is reshaping the company’s approach to brand storytelling. They also preview […]
U.S. Denies Asylum to Serbian Soccer Player Beat Up by Hooligans
Bojan Andric was badly beaten up by hooligans who were upset by his play and “high pay” for a Serbian soccer club, but the U.S. Court of Appeals for the 7th Circuit has ruled his experience doesn’t qualify as grounds for asylum in the United States. The ruling in Bojan Andric v. Todd Blanche is a reminder […]
In Mexico, Telemundo Will Cash in on England’s 40 Years of Tears
While it’s no surprise that the U.S. team has commanded the highest TV ratings of the World Cup thus far, its rivals to the south are about to melt the needles off the Nielsen dials. In bumping off Ecuador 2-0 Tuesday night in the friendly confines of Estadio Azteca, Mexico has set up Telemundo (and […]
Insights from Anmol Malhotra, Head of Content at Snap and Steven Galanis, CEO of Cameo at Cannes Lions
Sportico’s Scott Soshnick spoke with Anmol Malhotra, Global Head of Content at Snap, about the fandom and excitement surrounding the World Cup, target demographics and the future of content. “For a goal or a highlight, you can find that anywhere. If you want to experience it and experience the fans, you go to Snapchat.” Steven […]
The Looming Legal Fallout From Baseball’s Labor Strife: Part I
The current collective bargaining agreement between Major League Baseball and the Major League Baseball Players Association is set to expire at 11:59 p.m. ET on Dec. 1. It is expected that MLB will institute a lockout following the CBA’s expiration, and the lockout could threaten the 2027 season. Sportico’s Michael McCann, who is an attorney […]
Sporticast: Tennis Players Score With 4 Earning $40M+ in Last Year
On the 566th Sporticast episode, hosts Scott Soshnick and Kurt Badenhausen discuss some of the biggest sports business stories of the week, including Wimbledon and the highest-paid tennis players. The top 10 tennis players collectively earned $344 million, up 26.5% from last year’s $272 million. Marketing dollars are up across the board for players at the top, and […]
NBA Players, Owners to Split $580M in Escrow at a 45%-55% Ratio
The NBA released final accounting on the 2025-26 season, revealing basketball-related income was $11.68 billion, up from $10.25 billion the previous year. The BRI means players and owners will roughly split an escrow account of about $580 million set aside to make the math work in the shared-revenue system laid out in the collective bargaining […]
Was Norway’s Viking Row Raided From Sweden?
The Norwegian “Viking row” celebration has been the ubiquitous sensation of the 2026 World Cup. Norway fans have rowed in Times Square, rowed on escalators and rowed at NFL stadiums around the U.S. in unison with their national soccer team, led by the quintessential Viking himself, superstar striker Erling Haaland. The demonstration is inclusive and […]
Insights from Basketball Legends Diana Taurasi and Jaylen Brown Cannes Lions
Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new venture with a […]
Insights from Basketball Legends Diana Taurasi and Jaylen Brown Cannes Lions
Sportico spoke with Celtics’ Jaylen Brown about the launch of Plyrs Untd, the NBA’s new commercial arm that will look to build equity and expand the union’s yearly revenue. Brown emphasizes how Plyrs Untd, which is 100% owned by the players, could have a massive impact on the athletes. The NBPA is kicking off this new venture with a […]
Inner Circle Sports Sale to William Blair Closes
Global investment bank William Blair has completed its purchase of boutique sports advisor Inner Circle Sports in a move that gives the firm an immediate presence in the flourishing world of sports dealmaking. The two companies reached an agreement in April on the deal. Financial specifics were not disclosed. Rob Tilliss and Steve Horowitz co-founded […]
Nike Gets a Win in Trademark Dispute Over ‘Total 90’ Mark
Nike has persuaded a federal judge to deny Louisiana-based soccer apparel company Total90 LLC an injunction that would have stopped Nike from a “marketing blitz” using the term “Total 90.” Total90 sued Nike last year, arguing that it owns the trademark for “Total90” and that Nike is infringing by using Total 90. Nike has a […]
Highest-Paid Tennis Players 2026: Alcaraz Leads, Women Score
Carlos Alcaraz was forced to skip the French Open and Wimbledon this year, as he recovers from a wrist injury. The Spanish tennis pro had won the last two French Opens and made three straight All England Finals, including two titles, but he will have to wait to add a third that would tie John […]
How Serena Williams Made a Career-High $40 Million This Year
Serena Williams made her return to Wimbledon Tuesday with a three-set loss against Maya Joint. It marked the 44-year-old’s first singles action since the 2022 U.S. Open, when Williams said she was “evolving” away from tennis in a Vogue essay. She is still in the doubles draw with her sister, Venus. Williams has been away […]
Even NFL Teams’ World Cup Drummers Face FIFA Rules
In the months leading up to the 2026 World Cup, FIFA asked NFL teams whose stadiums would be hosting the tournament to provide drumlines and cheerleaders for matches, according to people familiar with the matter. For both FIFA and the NFL, the inclusion of classic U.S. marching bands and pom-pom toting cheerleaders was a way […]
Nike to Wall Street: We Are Building Like the Knicks
Nike CEO Elliott Hill had a message for Wall Street on Tuesday as the world’s largest sportswear maker continues its multiyear corporate turnaround effort: Think of us like the New York Knicks. The Knicks overcame several double-digit point deficits to win the 2026 NBA championship, their first in 53 years. Hill told analysts he saw […]
Led by Morocco, African Soccer Is Having a Moment at the World Cup
Four matches into the knockout round and the 2026 FIFA World Cup has rewarded fans with all the nerve-chewing drama they’ve come to expect from the win-or-go-home stage of the tournament. Rather than diluting the talent pool, Gianni Infantino’s expansion project appears to have pumped a syringe of adrenaline straight into Cinderella’s beating heart, and […]
Amid Balogun’s Breakout, SCOTUS Upholds Birthright Citizenship
Hours before the U.S. Men’s National Soccer Team beat Australia in its second group stage match at the World Cup, the Department of Homeland Security took to social media platform X to support the American squad. The government agency posted a photo of striker Folarin Balogun, flanked by teammates Sergiño Dest and Chris Richards, on […]
Insights from MLB Legends CC Sabathia, Jimmy Rollins, Hunter Pence and Dexter Fowler at Cannes Lions
CC Sabathia remembers being able to take care of his family as soon as he signed his first MLB contract. Sabathia talks about how when he was playing, he focused on baseball and not much else, compared to now, where it’s more common for players to focus on outside businesses and opportunities. Hunter Pence, a […]
NBA Europe Bids Top $500M in Each of 12 Target Cities
The latest bids for NBA Europe franchises were due Monday, and they came in at $500 million or higher in each of the 12 target cities, with multiple bids of more than $1 billion. Bids were made by more than 20 existing basketball and soccer clubs, including current EuroLeague teams, according to someone familiar with […]
Insights from Genius Sports’ Mark Locke, Tony Marlow and Josh Linforth at Cannes Lions
Getting the data? Easy. Knowing what to do with it? That’s the hard part. “In the U.S. we have access to 250 million people… if you’re local team is losing you’ll want to spend 25% more on takeaways, that’s what the data is telling us,” Mark Locke, CEO of Genius Sports, told Scott Soshnick. Tony […]
Insights from West Health CEO Shelley Lyford and Damar Hamlin at Cannes Lions
Scott Soshnick and Shelley Lyford discuss health, wellness, aging, vitality and rosé on the beach at Cannes Lions. “I think that we’re at this unique time in our history where a lot of people are focused at being the best they can be for as long as they can be,” Lyford, CEO of West Health, […]
Insights From MLS Execs Carter Ladd and Radhika Duggal at Cannes Lions
Sportico spoke with Carter Ladd, CRO of MLS, and Radhika Duggal, CMO of MLS, at the Cannes Lions International Festival of Creativity. Each executive opens up about the big question facing MLS right now with the FIFA World Cup going on across Canada, the U.S. and Mexico: How does the league turn the World Cup attention […]
World Cup Knockout Teams Will Face the Ultimate Foe: Heat Wave
Sweden’s men’s national team has been preparing for the test it will face Tuesday since well before The Blue and Yellow arrived in the U.S.—not only a showdown with current World Cup favorite France, but also a match played in temperatures that could surpass 90 degrees (32.2 degrees Celsius) by kickoff. Outside Stockholm, players trained in […]
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