The University of Utah has finalized an agreement with private equity firm Otro Capital to create a new for-profit entity, Crimson Brand Partners, the school announced Friday morning. No financial details were revealed, but Otro is committing at least $100 million to the endeavor, according to someone familiar with the agreement. “When we met our […]
Now that FIFA has figured out a way to allow its rightsholders to insert advertising pods into their live World Cup telecasts, the final barrier preventing Americans from embracing the quadrennial men’s tourney at scale has been smashed to bits. Designed to ensure that players don’t succumb to desiccation under steamy stateside conditions, FIFA’s new […]
The U.S. 9th Circuit Court of Appeals, which is currently weighing Title IX challenges by objectors to the House v. NCAA settlement, has now been asked to review a lower-court ruling in a separate case raising Title IX claims over how a school provides NIL-related benefits to male and female athletes. On Thursday, a group […]
A few months before the biggest moment of OG Anunoby’s career, the 28-year-old filed a trademark application for a logo incorporating the letters “OG,” the initials he goes by instead of his given name, Ogugua. The mark was intended to be used on clothing, specifically mentioning T-shirts, jackets, hoodies, pants, socks and shoes in the […]
If by any chance you’re one of the New Yorkers who switched off Wednesday night’s NBA Finals game after the Knicks went down 29 to the Spurs, your neighbors probably let you know how things shook out in the Garden well before the nearest screen confirmed the outcome. In what Knicks coach Mike Brown later […]
ESPN has more than 50 cameras set up around the arena during NBA Finals broadcasts, but only one of those angles is unofficially named after a New York Knicks legend. And moments after OG Anunoby tipped in a rebound to put the Knicks up 1 with 1.2 seconds left on the clock Wednesday, that was […]
The All England Lawn Tennis Club announced a prize money pool of £64.2 million (approximately $86 million at the current exchange rate) for the 2026 Wimbledon Championships on Thursday. That represents a 20% increase over last year’s record purse. The new figure, however, does not meet the 16% of revenue share that the players have […]
Kalshi has gotten many of the policies it wants from the Commodity Futures Trading Commission (CFTC) since chairman Mike Selig assumed his role in December. Selig supports Kalshi’s main goal of having sports prediction markets governed by the federal agency rather than states. Selig’s approach has aided Kalshi’s valuation run-up—last month, the firm said its […]
Netflix piqued the interest of gamers in December when it announced a “newly reimagined FIFA football simulation game” for the 2026 men’s FIFA World Cup. The tech company is best known for streaming movies and TV shows, and while it had been pushing into live sports for a few years, its video game unit has […]
Not even the professionals inside the New York Knicks press conference room could contain themselves as the clock neared 1 a.m. Thursday morning. Some clapped when Knicks head coach Mike Brown hailed reserve guard Jose Alvarado’s performance—8 points, 2 rebounds and 3 assists, all in the fourth quarter—during the largest comeback in NBA Finals history, […]
Christian Pulisic may not come close to Cristiano Ronaldo’s $230 million in estimated playing wages or the $70 million that Lionel Messi is believed to make from his marketing and business endeavors off the pitch, but he does OK for an American. The 27-year-old is the highest-paid U.S. Men’s National Team player at the 2026 […]
It’s all on the players now. While the FIFA 2026 World Cup was envisioned as a massive global celebration of the world’s most popular sport, with some happy dollars to be made all around, the games arrive in North America with surprisingly little buzz. Instead, there’s a surplus of annoying, droning noise. Yes, there are […]
On the 560th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including a potential bid group taking shape in Seattle for either (or both?!) the NFL’s Seahawks and the looming NBA expansion team. Melinda French Gates announced recently that she had invested in the […]
Stanford football player Charlie Mirer and USC football player Talanoa Ili sued the NCAA, CSC, power conferences and others on Tuesday over alleged violations of California and federal law in the way the House v. NCAA settlement restrains economic opportunities. They seek for their case to eventually be certified as a class action on behalf of […]
If there’s never any ideal timeframe through which to assess the ongoing death-spiral that is the traditional pay-TV bundle, the first quarter of every year is demonstrably the least flattering for the sector. It’s no coincidence that subscribers are more likely to end their commitments during the three-month period when the college football and NFL […]
The Commodity Futures Trading Commission (CFTC) released its rules proposal for governing prediction markets Wednesday morning after the White House approved the document. This Notice of Proposed Rulemaking (NPRM) is the penultimate step before the suggested rule is enacted. It defines key terms the CFTC uses to classify bets—such as whether an event constitutes “gaming”—and […]
Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish newspaper Diario AS tabbed the annual average at €120 million ($139 million based on current exchange rates). The average would be a tick higher than the extension […]
The special masters for the NFL concussion settlement on Monday found that five law firms representing 98 retired NFL players with Parkinson’s disease claims “surreptitiously outsourced” decisions on diagnoses and “compromised their clients’ claims.” Special masters are subject-matter experts appointed by judges to manage implementations of settlements in complex litigation. They have authority to make […]
Massachusetts governor Maura Healey announced Monday that her office had secured 1,104 World Cup tickets to distribute at no cost to young people across the state. Less than 24 hours later, New Jersey governor Mikie Sherrill made a similar proclamation, declaring that more than 750 free tickets would be made available to local residents. The […]
The newest legal crisis in college sports is also the latest sign of the complex relationship between college athletes and their schools, conferences and the NCAA in the increasingly commercialized world of college sports. Texas Tech quarterback Brendan Sorsby, who reportedly received a $5 million deal to join the Red Raiders as a transfer from […]
The San Antonio Spurs defeated the New York Knicks, 115-111, on Monday night at Madison Square Garden in front of President Donald Trump and numerous A-list celebrities. While the result ended the Knicks’ 13-game playoff winning streak—the NBA’s second-longest ever in a single postseason— New York still maintains a 2-1 series lead. Off the court, […]
The ruling on Monday that Texas Tech quarterback Brendan Sorsby can play NCAA football despite having bet on his own team is a sports law earthquake. It’s occurring at the intersection of a modern double whammy: one involving dozens of ineligible college athletes suing to extend their NCAA eligibility to profit from lucrative NIL and revenue-share opportunities, and the […]
On the 559th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the FIFA World Cup. It’s been 32 years since the world’s biggest sporting event was hosted in the U.S., and eight years since North America was officially awarded this […]
Jannik Sinner ranks first in 2026 tennis tournament winnings with $6.87 million. The world No. 1 has won all five Masters 1000 tournaments this year, earning more than $1 million for each championship and pushing him up to seventh all-time in career prize money earned, with a total of $64.8 million. He entered the French Open […]
Mercedes-Benz has ruled the 2026 Formula 1 season under the sport’s new relegations, with wins in each of the first six races. The brand is also crushing it off the track, with the highest profits in F1 history. On Sunday, Companies House posted the 2025 financial results for Mercedes-Benz Grand Prix. It showed operating profit […]