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NFL 2026: The NFL Has a Big—and Lucrative—Opportunity in Japan
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out there, […]
NFL 2026: What’s Next for the NFL’s Investment Arm, 32 Equity?
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out there, […]
Sporticast: Are Late U.S. Open Matches a Victimless Crime?
On the 586th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the latest from the U.S. Open. Ben Shelton’s quarterfinal win over Carlos Alcaraz ended after 3:30 a.m. ET on Wednesday morning, renewing criticism from fans that the event’s scheduling makes it difficult […]
LIV Golf’s Bankruptcy Through the Eyes of One of Its Creditors
After LIV Golf filed for Chapter 11 bankruptcy in New Jersey on Tuesday, the details have slowly trickled out as to what it would take for the breakaway circuit to survive. A proposed transaction with London-based private equity firm BC Partners that would inject $300 million in funding to the cash-strapped enterprise appears to be […]
LIV Golf Secures Initial Court Approval as Bankruptcy Case Begins
LIV Golf told a U.S. bankruptcy court Wednesday that the embattled global golf circuit’s 57 entities are entering bankruptcy proceedings with meaningful assets, committed revenue and a path forward. “These debtors did not come into this case in a free fall,” said attorney Matthew Williams of law firm Gibson Dunn, which is representing LIV Golf. […]
SEC’s LSU Threat Puts Conference Autonomy to the Test
As Congress weighs whether to grant the NCAA a limited antitrust exception to bring more order to the chaos of college sports, conferences have intriguingly become willing to litigate against their own members as a means of bringing order. The SEC is suing LSU—and now threatening to vote the Tigers out—over the school’s adding players […]
NFL 2026: As Netflix Gets More Games, Will It Lose Any Magic?
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out […]
NFL 2026: The Price of Reaching America’s Monoculture
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out […]
LIV Golf Files for Bankruptcy: What to Know and What Comes Next
Over the past five months, LIV Golf has lost its funding, canceled events and laid off most of its staff. Now, the breakaway circuit has filed for bankruptcy. In a Tuesday letter addressed to fans, LIV Golf CEO Scott O’Neil announced the enterprise had “entered a court-supervised restructuring process that provides us with the time […]
White Tennis Shoes for Fall? Nike, Reebok, Adidas All Say So
The sneaker industry has been in a funk all summer, but with the fall fashion season kicking off this week in New York, brands are beginning to tout their next big ideas. And those ideas appear to be quite similar: The white tennis shoe is coming back. On Tuesday, Nike and Reebok announced lifestyle sneaker […]
Esports Was Supposed to Be Bigger Than the NBA. What Happened?
This story appears in The Hollywood Reporter + Sportico’s September 2026 Sports issue. Click here to read more. Remember when professional esports team FaZe Clan IPO-ed at a $725 million valuation? Follow up: Do you even remember FaZe Clan? Though only six years removed from the pandemic, it is difficult to recall just how much […]
Frances Tiafoe Has a Favorite US Open Stadium
Update: Francis Tiafoe came back from a two-set deficit to defeat Alex Michelsen in the quarterfinals at Arthur Ashe Stadium—his first match away from Louis Armstrong Stadium during the 2026 U.S. Open. Deciding who gets to play on which courts at the U.S. Open is a daily jigsaw puzzle undertaken by the tournament’s organizers. One […]
NFL 2026: Sunday Ticket Faces Legal Reckoning
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out […]
NFL 2026: As Team Values Soar, Can Anything Slow Them Down?
Now that the NFL, the richest sports league in the world, sits unchallenged atop American sports, that lofty perch raises its own questions: How can you sustain growth and popularity without falling prey to complacency—or greed? How do you further grow a successful league while fending off platform decay and lawsuits? What threats are out […]
Sporticast: An NFL Safety’s Journey From Truck Hits to Trucking Biz
On the 585th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams speak with Antoine Bethea, a former All-Pro safety, about his business journey since retiring from the NFL. Bethea was drafted by the Indianapolis Colts in the sixth round of the 2006 draft. He went on to play 14 NFL season with the Colts, San […]
When NFL Players Are Fined, Where Does the Money Go?
The NFL’s Collective Bargaining Agreement, ratified in 2020, outlines all procedures for player punishment, including how fines are determined and where that money goes. The CBA even accounts for inflation, with the minimum fines automatically rising 3% each league year. After every Monday during the 2026 regular season, Jon Runyan, NFL vice president of policy […]
The Sun Never Sets on Kroenke’s Sports Empire: Club Sportico
This story originally ran in Club Sportico, our casual community newsletter. Sign up for Club Sportico here. Stan Kroenke is on the verge of achieving something never before seen in U.S. sports. With his $4 billion deal to buy the Los Angeles Angels ⚾, which was announced earlier this week, Kroenke has set the stage to […]
Goodell Contract Extended After $270B Team Value Gain Since 2006
Roger Goodell reached an agreement on a four-year contract extension, the league announced Sunday. The deal runs through March 2031 and would mark 25 seasons with Goodell in charge, if he completes the contract. The compensation committee headed by New England Patriots owner Robert Kraft informed the full ownership regarding the extension. The memo, reviewed […]
She Had Game: What Gloria Steinem Had to Say About Women and Sports
Gloria Steinem, who came to define the women’s movement over the arc of a half century, fought for equality on many fronts. Steinem, who died this past week at the age of 92, refused to accept sports, in particular, as a patriarchy, working to create paths for equality for women who chose to compete on […]
Can NASCAR’s New Championship Format Be Both Fun and Fair?
NASCAR’s 10-race “Chase” for a championship begins Sunday night, and with it, the latest attempt at perfecting a formula to award a sport’s biggest prize. Last offseason, NASCAR dumped its previous playoff format, which culminated in a single race to crown a winner among four finalist drivers. Introduced in 2013 to amp up the drama […]
Sportico Transactions: Moves and Mergers Roundup for Sept. 4
Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL O’Connor Named GM of Huntington Bank Field, Home of Browns Legends Global and the Haslam Sports Group announced that Moira O’Connor has been named general manager of Huntington Bank Field, home of the Cleveland Browns. O’Connor […]
‘NBA 2K27’ Is Not for the Nostalgic
For sports video game studio Visual Concepts in 2004, the possibilities to innovate felt endless as the development team worked day and night on what would become an all-time fan favorite football title. Its partnership with ESPN served as a catalyst for bringing never-before-seen presentations to ESPN NFL 2K5. Weekly virtual SportsCenter episodes in franchise […]
WNBA Commissioner Cathy Engelbert to Retire at End of Year
Cathy Engelbert, the WNBA’s first commissioner, who has presided over an era of explosive growth in women’s basketball while facing criticism for her leadership style, will retire at the end of this year, the league said Friday. Adam Silver, the NBA commissioner who appointed Engelbert to the role in 2019, sent a note to both […]
Ruling for LSU’s Ex-NFL Players Sets Up State-Federal Court Clash
Louisiana Judge William Jorden on Thursday issued a preliminary injunction blocking the NCAA and SEC from enforcing eligibility rules against players who signed NFL contracts over the summer but now want to play college football at LSU. Dae’Quan Wright and Zxavian Harris are among more than 40 player-plaintiffs in Pyburn v. NCAA, one of many […]
The US Open Is Louder Than Ever. Stop Expecting It to Be Quiet
Every year at the U.S. Open, we have the same conversation about the crowd noise. The fans talk about it. The players get asked about it. Social media lights up with complaints. Chair umpires regularly have to settle the New York crowds, and this year the cacophony appears to be escalating: During Naomi Osaka’s first-round […]
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