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Cable Penetration Sags to 32% of TV Homes as U.S. Kicks Pay-TV Habit

If there’s never any ideal timeframe through which to assess the ongoing death-spiral that is the traditional pay-TV bundle, the first quarter of every year is demonstrably the least flattering for the sector. It’s no coincidence that subscribers are more likely to end their commitments during the three-month period when the college football and NFL […]

CFTC Posts Prediction Market Rules: What It Means for Sports

The Commodity Futures Trading Commission (CFTC) released its rules proposal for governing prediction markets Wednesday morning after the White House approved the document. This Notice of Proposed Rulemaking (NPRM) is the penultimate step before the suggested rule is enacted. It defines key terms the CFTC uses to classify bets—such as whether an event constitutes “gaming”—and […]

Real Madrid, Adidas Sign Blockbuster $1.1 Billion, 8-Year Deal

Adidas and Real Madrid have extended their long-term partnership, the two sports giants announced Wednesday. The eight-year deal runs through 2034. Financial details were not disclosed, but Spanish newspaper Diario AS tabbed the annual average at €120 million ($139 million based on current exchange rates). The average would be a tick higher than the extension […]

NFL Retirees’ Parkinson’s Claims Jeopardized by Law Firm Tactics

The special masters for the NFL concussion settlement on Monday found that five law firms representing 98 retired NFL players with Parkinson’s disease claims “surreptitiously outsourced” decisions on diagnoses and “compromised their clients’ claims.” Special masters are subject-matter experts appointed by judges to manage implementations of settlements in complex litigation. They have authority to make […]

NFL

Free Tickets Are Good, but There’s a Better Way Than FIFA’s Strategy

Massachusetts governor Maura Healey announced Monday that her office had secured 1,104 World Cup tickets to distribute at no cost to young people across the state. Less than 24 hours later, New Jersey governor Mikie Sherrill made a similar proclamation, declaring that more than 750 free tickets would be made available to local residents. The […]

Don’t Bet on Congress to Solve College Sports’ Labor Problem

The newest legal crisis in college sports is also the latest sign of the complex relationship between college athletes and their schools, conferences and the NCAA in the increasingly commercialized world of college sports. Texas Tech quarterback Brendan Sorsby, who reportedly received a $5 million deal to join the Red Raiders as a transfer from […]

Knicks, MSG, Sphere Stocks Up 150%+ on Average in Past Year

The San Antonio Spurs defeated the New York Knicks, 115-111, on Monday night at Madison Square Garden in front of President Donald Trump and numerous A-list celebrities. While the result ended the Knicks’ 13-game playoff winning streak—the NBA’s second-longest ever in a single postseason— New York still maintains a 2-1 series lead. Off the court, […]

NBA

Sorsby Injunction: A Jump-the-Shark Moment for College Sports?

The ruling on Monday that Texas Tech quarterback Brendan Sorsby can play NCAA football despite having bet on his own team is a sports law earthquake. It’s occurring at the intersection of a modern double whammy: one involving dozens of ineligible college athletes suing to extend their NCAA eligibility to profit from lucrative NIL and revenue-share opportunities, and the […]

Sporticast: This World Cup Shows the American-ization of Soccer

On the 559th Sporticast episode, hosts Scott Soshnick and Eben Novy-Williams discuss some of the biggest sports business stories of the week, including the start of the FIFA World Cup. It’s been 32 years since the world’s biggest sporting event was hosted in the U.S., and eight years since North America was officially awarded this […]

Tennis Prize Money Tracker: Which Player Has Earned the Most in 2026?

Jannik Sinner ranks first in 2026 tennis tournament winnings with $6.87 million. The world No. 1 has won all five Masters 1000 tournaments this year, earning more than $1 million for each championship and pushing him up to seventh all-time in career prize money earned, with a total of $64.8 million. He entered the French Open […]

Mercedes F1 Team Posts Record $223M Profit as Drivers Dominate

Mercedes-Benz has ruled the 2026 Formula 1 season under the sport’s new relegations, with wins in each of the first six races. The brand is also crushing it off the track, with the highest profits in F1 history. On Sunday, Companies House posted the 2025 financial results for Mercedes-Benz Grand Prix. It showed operating profit […]

Knicks Finals Tickets Crunch Tests NYC’s High-End Hotel Concierges

The lifeblood of any Manhattan luxury hotel begins and ends with one staffer: the concierge. Black toilet paper in your room? No problem. A meetup with former President Bill Clinton’s cardiologist? Scheduled. Custom-made jeans finely tailored to your sizes? They’ll be in your drawer. On and on go the seemingly insurmountable asks. Then there’s tickets […]

Sorsby Granted Injunction as Texas Judge Rules Against NCAA

Lubbock County (Texas) District Court judge Ken Curry on Monday granted Texas Tech quarterback Brendan Sorsby a temporary injunction that orders the NCAA to declare him immediately eligible. At the same time, per the judge, Sorsby can’t participate in game-day activities during the first two games of the Red Raiders season. Judge Curry held that Sorsby would suffer irreparable injury, […]

World Cup Streams Land in Airports Through Fox, ReachTV Deal

As airports around the United States prepare to host World Cup tourists, ReachTV recently struck a deal with Fox Sports to put all 104 tournament matches on TVs for travelers nationwide. ReachTV programs screens at gates and other common areas across more than 80 airports, mixing original programming and licensed content. Fox pregame shows and […]

Goodbye, Cruel World Cup: Why 3 Big Cities Said No to FIFA

In Montreal, they’re not preparing for the 2026 FIFA World Cup. Canadian tourism officials are basking in the glow of another successful Formula 1 race last month and getting set for the city’s summer jazz festival—the world’s largest—all while commemorating the 50th anniversary of the 1976 Summer Olympics, culminating in The Great Nadia Gathering, where […]

Jalen Brunson Caught in a Fraught Era for Signature Shoes

Jalen Brunson scored 30 points, including 13 in the fourth quarter, and hit a critical go-ahead 3-pointer with less than two minutes remaining during the Knicks’ Game 1 win over the San Antonio Spurs. He followed that by grabbing five steals and hitting a go-ahead free throw to seal a victory in Game 2, adding […]

French Open Chaos: Dissecting First Slam Wins for Andreeva, Zverev

Alexander Zverev beat Flavio Cobolli 6-1, 4-6, 6-4, 6-7 (5), 6-1 on Sunday in the French Open final to win his first major title. He is the first player outside of an elite cohort of Jannik Sinner, Carlos Alcaraz and the former Big Three—including Novak Djokovic and Rafael Nadal—to win a Grand Slam since Daniil […]

Why the Bears’ Indiana Move Isn’t Final Despite State Celebrations

The Chicago Bears appeared to take another step toward leaving Chicago on Friday, announcing that their board of directors met and voted to advance a stadium development project in Hammond, Ind. The potential move, which does not yet have an exact site, is not final and would require NFL approval. In a statement by Bears […]

Knicks-Spurs Finals Begins on Red-Hot Ratings Pace for ABC

The return of the New York Knicks to the NBA Finals after nearly 30 years in the wilderness coincided with the league’s most-watched game since before the COVID-19 pandemic. ABC’s coverage of Wednesday night’s Game 1 averaged 16.93 million viewers, setting the tone for the series. The Knicks’ 105-95 victory over the San Antonio Spurs […]

Maja Chwalińksa Could Quintuple Earnings With Roland Garros Win

Prior to this year’s French Open, Poland’s Maja Chwalińska had won one Grand Slam match in her career, was ranked outside the top 100 and had 500-to-1 odds to win Roland Garros prior to the first round. On Thursday, the 24-year old upset No. 25 seed Diana Shnaider in the semifinal to reach the women’s […]

Club Sportico: Fiesta in the NBA Finals? It’s Not Black and White

Ten years ago, home teams wore white uniforms for 97% of NBA playoff games, and alternate jerseys were rarely worn during the postseason. This year, only 32% of playoffs games have featured home teams in white—many fans have voiced a desire for that number go back up—as NBA team’s jersey choices have become more chaotic. The […]

NBA

Sportico Transactions: Moves and Mergers Roundup for June 5

Welcome to Sportico’s transactions wire, a weekly rundown of personnel, partnerships and products across the sports business industry. PERSONNEL Lakers Name Yao Williams II VP and Head of Global Partnerships The Los Angeles Lakers have named Yao Williams II vice president and head of global partnerships. Williams will lead the Lakers global partnerships team, including […]

Title IX Battleground Quinnipiac Sued for Demoting Women’s Rugby

Quinnipiac University, long at the center of gender-equity legal battles in collegiate athletics, now faces a new federal lawsuit over its decision to downgrade its women’s varsity rugby program to a club sport. In a class-action complaint filed Friday in the U.S. District Court for the District of Connecticut, 23 rugby players—who either played for […]

New York’s Other Knickerbockers Weigh In on the NBA Finals

The Knicks are naturally the center of attention in New York right now as they play in their first NBA Finals since 1999. But they aren’t the only Knickerbockers in the city. A byword for a certain kind of New Yorker for centuries, a “Knickerbocker” was originally adopted by Dutch colonial settlers near present-day Albany. […]

Knicks Jerseys, U.S. Government at Odds on Visiting Abu Dhabi

The patch on the upper left corner of New York Knicks jerseys during the NBA Finals instructs fans to “Experience Abu Dhabi.” It’s a high-profile example of what has become a relatively common sponsorship in global sports—sovereign funds encouraging fans to travel to places they might not have previously considered. Right now, however, is a […]